Here is a video on how we make our Organic Banana Dream Exfoliating Puree.
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Watch our video and see our Organic Banana Dream Exfoliating Purée made from scratch using only the best natural ingredients!
Click the video to watch! Watch Celebrity Skincare Advisor and the country's top esthetician mix a batch of their Natural and Organic Banana Dream Exfoliating Puree. Get your free brochure and branding guide here! Read below to see:
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 Hundreds of our clients have sworn off tradeshows and instead they come to us for free training! We are offering more classes in 2010 than ever before. Most will be free, the rest will be a real bargain for My Sacred Fig clients.
What do you mean extractions are so 1985?
Enlightened people don't focus on extractions! Some companies and  supply houses want you to spend money on extractors and other pricey gels to "make extractions easier." We say skip the extractions! As a serious esthetician (and the top paid, #1 rated skincare expert in the country) Keith West-Harrison has not done a single extraction in 20 years! With over 20,000 facials in his career he has learned the products do all the work. In fact, in a recent survey 95% of clients said they don't like the extractions! The best news is 100% of Keith's clients say they don't miss the poking, prodding and picking! So what is the secret? Most companies use clay in their masks, but our exclusive blend of Mineral Muds do a better job of unclogging the pores! Clearing Mineral Mask - Pure Arctic mineral mud blended with botanicals, extracts, marine minerals and protein will promote firmness while clearing breakouts. Includes Aloe Vera, Chamomile and Japanese Green Tea which assist in rejuvenating the skin, while Cucumber Extract will help tighten pores. A unique toning mask to de-toxify and achieve baby smooth skin with our exclusive essential oils blend of Cedarwood, Geranium, Lemon, Lime, Juniper Berry, Lemongrass assist in balancing the skin and preventing overproduction of oil. The astringent quality of the blend can inhibit the growth of irritating germs that often lead to acne. At the same time it stimulates the skin, which can leave it better circulated and more vital. For the price of an extraction class you can get over 20+ retail sizes of our Clearing Mineral Mask and a professional size for you room! Now, that is thinking smart!
No samples! Stop giving away your retail sales!
I see it all the time. The act of giving out samples to your client is costing you money. Even if your branded skincare is nice enough to give you free samples, using them costs you sales. But how can that be? Samples increase sales, right? Used correctly samples may lead to sales, but in my 18-year career I have never seen one proven case! Most of the time our skincare department uses samples as a “thank you gift.” Especially when your staff thinks your prices are to high they have to do something extra to offset the guilt they feel. These often include:
I know it first hand. While I never gave out samples to my personal clients, my lead esthetician needed us to order extra mini-shopping bags. She didn’t need the bags for retail sales. She needed them to keep all the samples she gave out! Samples are an excuse for your staff NOT to sell products. It gives them an easy out: “Take this home and try it. If you like it you can buy it next time.” Next time never comes because there are always more samples to give. What do you do? Simple. We took away all the samples. If the cookie jar is empty they can’t give away the farm! We made a strict Sample Policy. Our policy was to only give out a sample if the client asked for one twice. The first time they ask about a product or a sample of a product we would take them to the tester. We would put a little on the back of their hand. Have the client smell and feel the product while we explained the Three Product Mantra: what does it smell like, what will it do for you, and when do you use it. Nine out of ten times the client would buy the product that day! If they asked again to take home a sample, we made the process very personal. We used a small, recycled plastic container to make them a sample. Now it is not just a foil packet, but a very personal and interactive recommendation. OK, but What about Travel Sizes or Kits? Same issue here. Any of the spas I have done onsite sales training in have given away thousands of dollars because the staff sells the smallest size possible. If we don’t tackle the fear of selling then your staff would rather sell a $8 cleanser over a $30 one! Kits are the same issue! An untrained staff will be more likely to sell a $30 kit because it has five products in the bag. They feel it has more value because there are more items. But a kit with 2-ounce cleansers and a half-ounce moisturizer will not prove beneficial to you client. In today’s generation Y, extreme customization world kits based on skin type don’t seem personal enough to our clients. Read our article in the Alibi Magazine! (click to see the full size article) |
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